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Trusted by 400+ Wedding Photographers & Filmmakers
Engagement Season Is Here, It's Never Been A Better Time to Say “I Do” to Growth.
Attract premium clients, simplify your bookings, and grow a brand couples trust.
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“I went from struggling to fill my calendar to being fully booked in 2025—over $500K in wedding revenue.”
Sara Haines • Sara Haines Photography
Trusted by 400+ Wedding Photographers & Filmmakers
TESTIMONIALS
Real Clients. Real Results.
You could be our next success story.
"Went From $1,100 In The Bank To $63,975 In 1.5 Months"
“I went from being $35K in debt and barely scraping by to booking over $65,000 in weddings in just two months.”
Grant Dewalt
To Give of Great Worth
"Booked Over $60k In 60 Days After Being Ghosted Nonstop"
“I went from getting ghosted by every inquiry to booking nearly every couple I spoke to — $60,000 in 60 days.”
Heidi Hoffman
Pine & Forge
"Turned A Slow Year Into $171k With One System Change"
“My bookings were crashing after ten years in business — now I’ve doubled my best year ever and hit $171,000.”
Josh Watson
Watson Wedding Videography
"From Full-time Teacher to $500k/year in 1.5 Years"
“I went from struggling to fill my calendar… to being fully booked for 2025, making over $500K in wedding revenue—with systems that keep growing.”
Sara Haines
Sara Haines Photography
"0 to 12 Weddings in Months while Working Fulltime"
“I’ve done workshops, mentorships, and nothing delivered leads—until this. I booked 12 weddings in just a few months… all while working my 9–5.”
Jordan Gresham
JKG Photography
"9 Weddings in 30 Days After Years of Hit-and-miss"
“I went from only 2 bookings for next year to being fully booked within a month—and finally have the stability I was missing for years.”
Danielle Don
Abbey Raine Photography
HOW IT WORKS
Consistent Bookings in 3 Simple Steps.
No stress. No guesswork. Just a clear path to growth.
1
Step 1
Book a Free Discovery Call
We’ll pinpoint what’s holding you back, and map out a custom plan to grow your bookings — no obligation.
2
Step 2
We Build Your System
Our team designs and installs your funnel, automations, and follow-up so you can convert clients effortlessly.
3
Step 3
More Weddings and Profits
Your system runs, leads roll in, and you finally have predictable revenue — month after month.
“I booked 26 weddings in 4 months and doubled my pricing.”
Haile Wilson
THE PROBLEM
You’re Not Booking Clients Because Your System Said “I Don’t.”
It’s not your photos — it’s your funnel. No proven system means you’re leaving thousands on the table. Without a predictable client getting system, you're relying on luck instead of a proven process to bring in clients every month.
X
Step 1
No Traffic Source
You’ve got the portfolio — but no consistent flow of new inquiries coming in.
X
Step 2
Weak Positioning
Your brand doesn’t clearly communicate why you’re worth the premium.
X
Step 3
Nothing Automated
You’re juggling DMs, emails, and follow-ups manually, losing time and momentum.
SOLUTION
Turn Your Wedding Photography Business Into a Predictable Money Machine.
The Icon Agency builds the systems that keep your calendar full — and your business simple.
Icon Was Built to Fill Your Calendar — on Repeat
With 7+ years of results, we install a complete lead-to-booking engine that helps photographers attract, convert, and retain dream clients every month.
Done-for-You Ads + Funnel: From first click to booked call — every piece handled.
Cold-to-Sold Automation: Nurture sequences that convert inquiries into paying clients.
Premium Positioning: Messaging and design that elevate your brand value.
Ongoing Support: Direct access to optimize, refine, and scale your results.
This isn’t a course — it’s your growth system. Tired of guessing, ghosting, and discounting? Book your free discovery call below.
Million Dollars Generated
Five-Star Success Stories
Successful Clients Served
Years of Experience
WHAT YOU GET
Here’s What’s Waiting When You Commit to Growth.
Everything you need to attract, book, and serve premium wedding clients — built, automated, and supported for you.
FUNNEL
Step 1
Done-For-You Funnel & Booking System
Turn engagement season into profit with ready-made ads, emails, and proven campaigns.
Step 3
ADS
Step 1
Done-For-You Ads
We handle the ads for you—using deep industry data and 7+ years of testing to produce reliable, predictable results.
SOFTWARE
Step 3
The Elite CRM Software
Manage your leads, automate follow-ups, and track your bookings—all in one place.
AUTOMATIONS
Step 1
Calendar Automations & Workflows
Automated follow-ups, reminders, and booking confirmations — keeping leads warm and your schedule full.
SUPPORT
Step 3
1:1 Calls With Our Expert Team
Personal strategy calls to review progress, optimize results, and guide you every step of the way.
SUPPORT
Step 1
Unlimited Access to Chat Support
Instant answers whenever you need help — whether it’s tech, strategy, or fine-tuning your funnel.
COMMUNITY
Step 3
Elite Photography Community Access
Join a private group of growth-minded photographers sharing wins, insights, and collaboration opportunities.
FRAMEWORKS
Step 1
Scripts, Tools, and Templates
Plug-and-play resources for your emails, DMs, and ads — all tested and proven to convert.
Step 3
PLAN
Step-By-Step Launch Plan
A clear roadmap that shows exactly what to do, in what order, to go live and start booking fast.
ENGAGEMENT SEASON BONUSES
Step 1
Holiday Profit Playbook + 7 Masterclasses + ES Specific Campaigns
Turn engagement season into profit with ready-made ads, emails, and proven campaigns.
Step 3
“I didn’t book a single wedding for 5 months—then Elite stepped in. Now I’m at 12 and counting.”
Pol Sena
SYSTEM
It Takes More Than Good Photos to Build an Empire.
We turn talented photographers into booked-out brands with systems designed to scale every part of your business.
Step 1
Brand Identity
Brand, Positioning, Confidence
Step 2
Audience Magnetism
Ads, Funnels, Lead Generation
Step 3
Conversion Elements
Consultation Scripts, Sales
Step 1
Client Experience
Onboarding, Delivery, Referrals
Step 2
Revenue Systems
CRM, Automations, Follow-Up
Step 3
Creative Leverage
Scaling, Hiring, Growth Path
Trusted by 400+ Wedding Photographers & Filmmakers
Millions Generated For Photographers Like You.
Join 400+ photographers who’ve used Icon to raise their rates, attract dream couples, and fill their calendars with high-paying clients.
"From Full-time Teacher to $500k/year in 1.5 Years"
“I went from struggling to fill my calendar… to being fully booked for 2025, making over $500K in wedding revenue—with systems that keep growing.”
Sara Haines
Sara Haines Photography
"From 0 to 12 Weddings in Months—while Working Fulltime"
“I’ve done workshops, mentorships, and nothing delivered leads—until this. I booked 12 weddings in just a few months… all while working my 9–5.”
Jordan Gresham
JKG Photography
“Booked 9 Weddings in 30 Days After Years of Hit-and-miss”
“I went from only 2 bookings for next year to being fully booked within a month—and finally have the stability I was missing for years.”
Danielle Don
Abbey Raine Photography
"Booked 26 Weddings in 4 Months & Tripled My Rates"
“I used to rely on Thumbtack and WeddingWire. Now, I’ve booked 26 weddings in 4 months, doubled my pricing, and I’m getting so many leads”
Haile Wilson
Haile Wilson Photography
"12 Weddings in 3 Months After Years of Nothing"
“I did workshops, mentorships—nothing delivered leads. Then I booked 12 weddings in just a few months. This was the first system that finally worked.”
Jordan Gresham
JKG Photography
"$75K in 4 Months While Working Full-Time as a Cop"
“I went from zero systems to $75K booked in 4 months—while working night shifts. This gave me the clarity and process I needed.”
Jordan Harrell
Jordan Harrell Photography
"Built a $150K Wedding Business With 40 Bookings"
“I started from scratch in 2018. Now I’ve got 40 weddings booked, a team of 10, and we’re pulling in $150K+ a year consistently—even through the chaos.”
Julian Mcfadden
Julian Mcfadden Photography
"From $50K to $200K in Under 2 Years"
“I used to struggle to hit $50K. This year I’m on track for $200K—and I just got paid $8,000 to shoot a wedding in Ireland.”
Megan Cook
Megan Cook Photography
"$85K in 2.5 Months After Overhauling My Old System"
“Once I built a real client acquisition system, I went from 1–2 leads a month to 660, and just had my biggest quarter ever.”
Pol Sena
Pol Sena Photography
"$18K to $107K in 7 Months with Back-to-Back Bookings"
“We made $18K the year before. After working with Peter, we hit $107K in just seven months—and now we’re booking $35K months like it’s normal.”
Sanne & Brooke
Running Wild Studios — Adventure Elopement Photographers
"$88K In 2 Months After Running My First Campaign"
“I’d never run ads before. I spent $700 and brought in $88,000. Now I only shoot 8 weddings a year—and book the rest to my team.”
Susie Martin
Wedding Couture Photography
"Doubled Revenue 2 Years in a Row—on Track for $1M"
“I went from 20 leads a month to over 100. Hired a setter, raised prices, and booked three $10k clients in one week. It’s all dialed in now.”
Zack Arp
Zack Arp Photography
Trusted by 400+ Wedding Photographers & Filmmakers
Cold Feet? Our Guarantee Has You Covered.
We don’t hand you a course and wish you luck. We build your business with you—step by step—until it clicks.
When you join Icon, you’re not going it alone. You’re teaming up with experts who are just as invested in your results as you are. If you show up and do the work but still aren’t seeing bookings—we’ll work with you personally until you are.
Whether it takes 30 days or 90, we don’t stop until your calendar is filling with premium wedding clients.
This isn’t “set-it-and-forget-it” coaching. It’s done-with-you support. No ghosting. No guesswork.
Just real systems, real accountability, and results that speak for themselves.
Because your success is our reputation. And we take that personally.
TEAM
Your Dream Team for Dream Clients.
Every member of our team is here to help you scale, simplify, and stand out in the wedding industry.
Step 1
Peter Byram
CEO & Founder
Step 2
Katie
Head of Finance
Step 3
August
Client Success Director & Filmmaker
Step 1
Jo
Client Success & Photographer
Step 2
Leo
Client Success & Photographer
Step 3
Angel
Operations & Admin
Step 1
Jean
Paid Media Specialist
Step 2
Diane
Paid Media Specialist
Step 3
Trusted by 400+ Wedding Photographers & Filmmakers
Success Stories Keep Rolling In.
These are just a few of the messages we get from photographers scaling their business with our help.
"From Full-time Teacher to $500k/year in 1.5 Years"
“I went from struggling to fill my calendar… to being fully booked for 2025, making over $500K in wedding revenue—with systems that keep growing.”
Sara Haines
Sara Haines Photography
"From 0 to 12 Weddings in Months—while Working Fulltime"
“I’ve done workshops, mentorships, and nothing delivered leads—until this. I booked 12 weddings in just a few months… all while working my 9–5.”
Jordan Gresham
JKG Photography
“Booked 9 Weddings in 30 Days After Years of Hit-and-miss”
“I went from only 2 bookings for next year to being fully booked within a month—and finally have the stability I was missing for years.”
Danielle Don
Abbey Raine Photography
The Success You Could Be Having
Discover the revenue potential of your photography business with the right systems in place.
“What you really taught me is I didn’t have a good sales process… It wasn’t the work or the price—it was how I was going about getting the clients. You helped me build a system that actually works.”
Julian McFadden
COMPARISON
Shortcut vs. Struggle.
Why top wedding photographers and filmmakers choose Icon over trying to figure it all out yourself.
The Icon Agency
|
Do It Yourself | |
|---|---|---|
| Leads on demand | DFY ads + funnel | Guesswork, random boosts |
| Premium positioning | Stand out, charge more | Compete on price |
| Cold to booked | Scripts and consult flow | No clear process |
| Smart automations | GHL CRM workflows | Manual chasing chaos |
| Proof + community | 400+ wins, private group | No reviews, no network |
| Weekly support | Calls and direct chat | Solo, slow progress |
| Investment | Guaranteed ROI | Time, spend, misses |
“I tried ads, mentorships, workshops—none of it worked. This was the first system that actually delivered results.”
Jordan Gresham
FAQS
Hesitating? These Answers Will Help.
We've got you covered. If your answer isn't here, book a free call with us below and we'll be happy to answer them.
Emily asked… “What is Elite?
Elite is our 4-month growth accelerator designed exclusively for wedding photographers and videographers. We build and run your ad campaigns, set up your CRM, and coach you through our proven booking system—so you attract high-end clients and fill your calendar in advance.
Mark wondered… “Who is it for?”
Elite is for established photographers and videographers who are great at their craft, but want a proven system to generate consistent bookings with premium clients—without relying on referrals, discounts, or generic templates.
Sarah asked… “Where does it happen?”
Everything is delivered online through your private portal and Skool community. You’ll get access to modules, templates, swipe files, live group calls, and 1:1 support—all from the comfort of your home or studio.
James wondered… “How does it work?”
We build your full funnel, launch and manage your Instagram ads, and help you close leads through direct support. You’ll also get 3x live calls weekly with expert coaches, battle-tested systems, and a CRM that auto-syncs your leads so nothing falls through the cracks.
Olivia asked… “When does it start?”
You start the moment you’re onboarded. We don’t do fixed start dates—Elite moves at your pace. Once you’re in, you’re building, launching, and scaling with us side-by-side.
Daniel asked… “What if I don’t get results?”
That’s exactly why we have our Work-With-You Guarantee. If you join Elite, show up, and do the work—but aren’t seeing progress—we won’t leave you hanging. We’ll personally work with you until your calendar starts filling with high-paying wedding clients. No ghosting. No generic advice. Just hands-on support, systems that work, and results that stick.
Lily wondered… “How can I get started?”
It all begins with a free discovery call. This is where we learn more about you, your business, and your goals—and see if Elite is the right fit. If it is, we’ll show you exactly how to join and what your first steps will look like.
There’s no commitment required to book a call. It’s simply the first step toward building a business that books premium clients consistently.
Chris asked… “What happens on the discovery call?”
The discovery call is a casual, no-pressure conversation to see if Elite is the right fit for you. We’ll ask about your current business, goals, and challenges—then walk you through how Elite works and answer any questions you have.
If we genuinely don’t think we can help, we’ll be upfront about it and point you in the right direction. No pushy sales tactics—just real advice and honest guidance.
Trusted by 400+ Wedding Photographers & Filmmakers
Ready to Grow with a Predictable System? Book a Free Discovery Call.
Join 400+ wedding photographers using Elite to attract premium couples, raise their rates, and fill their calendars months in advance—with systems built to do the heavy lifting for them.
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Results are not guaranteed and will vary based on individual effort, market conditions, and other factors. The income examples shown are exceptional results from past or current clients and are not intended to represent or guarantee that anyone will achieve the same results. Every business is different, and your level of success depends on your experience, dedication, and hard work.
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